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Contact Us          724-613-9403          info@mckula.com

Search Engine Optimization

Guaranteed Results That Will Blow You Away

What is search engine optimization?

In the most simpliest terms, search engine optimization or SEO, is the art and science of engineering your website to optimize your ability to be found online.

Look at our results.

an aggregate look at all customers

Avg customer raw visit increase:90%
Avg customer website value increase:350%
Avg customer bounce rate decrease:35%

Raw traffic increase

seo traffic results

SEO RSS Feed

How video impacts mobile web performance and UX, part 3: detecting and remedying issues
Fri, 26 May 2017 13:03:39 +0000
This column will explore how to detect, avoid and remedy issues with mobile video, to give your viewers the best possible experience with your video content and keep them engaged and watching your videos.
Taming the local search beast in a post-Possum and Fred world
Thu, 25 May 2017 12:44:51 +0000
Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?
What does Google’s “Project Owl” mean for search and fake news?
Wed, 24 May 2017 12:47:35 +0000
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?
Targeting generational buzzwords like “Millennials” means targeting no-one
Tue, 23 May 2017 13:45:35 +0000
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more
Google I/O: What’s going on with Progressive Web Apps?
Tue, 23 May 2017 12:40:46 +0000
At Google's developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP).
A visual guide to Pinterest advertising
Mon, 22 May 2017 13:44:38 +0000
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.
How video impacts mobile web performance and UX, part 2: autoplay and audio
Fri, 19 May 2017 13:06:16 +0000
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three-part series, we'll look at the contentious subject of autoplaying videos and their impact on mobile webpage performance, as well as how audio can delay page speed.
7 advanced Google Shopping strategies [Infographic]
Thu, 18 May 2017 13:06:47 +0000
Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.
International SEO: 5 ways to scale performance
Wed, 17 May 2017 14:33:14 +0000
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.

Design    SEO    Marketing

Step 1 - Design Phase

  • Modern Look
  • Modern Technology (Umbraco, Wordpress)
  • Mobile Friendly (Responsive)
  • Cohesive Branding, Integrated Marketing

Step 2 - Technical Tuning

  • Sitemap
  • Meta Data
  • Html Tags
  • Friendly URL Names

Step 3 - Content Relevancy

  • Define Your Keywords
  • Competition vs Popularity
    • Are we on target?
    • Are we being realistic?
  • Look at the Competition
    • How are we stacking up?
    • Compare rankings
  • Fresh Content
    • Blogs
    • Articles
    • Rss Feeds

Step 4 - Traffic Analysis

  • Measure
    • View traffic over time slices
  • Look at your Demographic
    • Geo-Locate
    • Deeper look at visitors
  • Feedback Loop
  • Fresh Content

Step 5 - Connecting the Dots

  • The Tools You Need
    • Contact forms
    • Email process
    • Live chat
    • Real time sales targeting
    • Campaigns: mailers, print, radio, tv, social media, splash pages
  • Convert Traffic to Leads, Convert Leads to Sales

Ask us how we can help your website move up the search engine rankings.

The Process We Follow - SEO Best Practices Approach

Step 1 - The Design Phase

What seperates McKula Inc from many website design companies in the area is that we are developers and designers. We have the capability to construct 100% customized content management solutions for our customers in the programming language of their choice.

This attention to detail and excellence can give your company's website a significant edge in the marketplace as well as create a website that is easy for you to maintain.

Modern (umbraco, wordpress)
Mobile Friendly (responsive)
Cohesive Branding, Integrated Marketing

More about Design

Step 2 - Technical Tuning

The site and design are finished - but is it ready for search engines and more importantly, the users of search engines, to find?

The technical tuning step of our process, in conjunction with our design phase, ensures all the technical i's are dotted and t's are crossed so that Google, Yahoo, and Bing find and rank your site for future customers.

We verify that your site's title, description, sitemap, url names, and page content comply with the standards set forth by search engines to ensure complete site indexing.

Step 3 - Content Relevancy

In this step, we start looking at your content and comparing you with your competition. We look to see what keywords you are currently targeting, and whether those keywords are the most efficient in comparison with your target audience.

We will compare the competition of your keywords vs the popularity of your keywords to ensure your site finds the sweet spot for success.

Step 4 - Traffic Analysis

The site and design are finished - but is it ready for search engines and more importantly, the users of search engines, to find?

The technical tuning step of our process, in conjunction with our design phase, ensures all the technical i's are dotted and t's are crossed so that Google, Yahoo, and Bing find and rank your site for future customers.

We verify that your site's title, description, sitemap, url names, and page content comply with the standards set forth by search engines to ensure complete site indexing.

Step 5 - Connecting the Dots

In this step, McKula Inc. will work with you to identify strong leads to close sales. Tools may include a basic online store, a workflow process to help facilitate responsive communications such as a live chat on your website, or finally a marketing tool to help identify repeat visitors to your site.

Real time sales targeting tools provided by McKula Inc. through your website give you real time access to visitors. These tools can all be utilized to tie in with various marketing campaigns such as tv, radio, print, etc.