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Contact Us          724-613-9403          info@mckula.com

Search Engine Optimization

Guaranteed Results That Will Blow You Away

What is search engine optimization?

In the most simpliest terms, search engine optimization or SEO, is the art and science of engineering your website to optimize your ability to be found online.

Look at our results.

an aggregate look at all customers

Avg customer raw visit increase:90%
Avg customer website value increase:350%
Avg customer bounce rate decrease:35%

Raw traffic increase

seo traffic results

SEO RSS Feed

Four most interesting search marketing news stories of the week
Fri, 21 Apr 2017 13:43:49 +0000
This week, Google's new "suggested clip" feature in search results shows how far its ability to search within videos has improved, and a new menu of Partner-only Features on Google's Developer Blog hints at some exciting things to come.
How to use Google’s new demographic targeting for search ads
Thu, 20 Apr 2017 14:43:46 +0000
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn't possible to target users based on demographic. Here's how to use Google's new demographic targeting for search ads.
What’s new with Earth? First impressions of the relaunched Google Earth
Thu, 20 Apr 2017 12:55:28 +0000
Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the storytelling opportunities it presents?
A guide to setting up Google Analytics for your WordPress site
Wed, 19 Apr 2017 14:30:57 +0000
If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is highly recommended to set up Google Analytics. This guide will show you exactly how.
The State of Schema.org: What are the biggest challenges surrounding Schema markup?
Tue, 18 Apr 2017 12:31:59 +0000
A recent survey carried out by Schema App, a provider of tools to help with implementing Schema markup, has shed some light on the question of why adoption of Schema.org is so low among marketers despite its considerable benefits.
How to use Search Console for quick SEO wins
Mon, 17 Apr 2017 12:48:47 +0000
SEO doesn’t have to be complicated or technical. Laura Hogan, Head of Search at Rice Media, shared her tips at Brighton SEO on how to use Search Console to achieve quick SEO wins.
Test your knowledge! The Search Engine Watch Easter trivia quiz
Fri, 14 Apr 2017 13:18:07 +0000
Happy Easter, Search Engine Watch readers! In honour of the season, we have put together a light-hearted search trivia quiz to test your knowledge.
Interview: Why marketers shouldn’t waste their time with Google Posts
Thu, 13 Apr 2017 15:14:45 +0000
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.
4 things to note when optimizing for local SEO in 2017
Thu, 13 Apr 2017 13:08:32 +0000
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.

Design    SEO    Marketing

Step 1 - Design Phase

  • Modern Look
  • Modern Technology (Umbraco, Wordpress)
  • Mobile Friendly (Responsive)
  • Cohesive Branding, Integrated Marketing

Step 2 - Technical Tuning

  • Sitemap
  • Meta Data
  • Html Tags
  • Friendly URL Names

Step 3 - Content Relevancy

  • Define Your Keywords
  • Competition vs Popularity
    • Are we on target?
    • Are we being realistic?
  • Look at the Competition
    • How are we stacking up?
    • Compare rankings
  • Fresh Content
    • Blogs
    • Articles
    • Rss Feeds

Step 4 - Traffic Analysis

  • Measure
    • View traffic over time slices
  • Look at your Demographic
    • Geo-Locate
    • Deeper look at visitors
  • Feedback Loop
  • Fresh Content

Step 5 - Connecting the Dots

  • The Tools You Need
    • Contact forms
    • Email process
    • Live chat
    • Real time sales targeting
    • Campaigns: mailers, print, radio, tv, social media, splash pages
  • Convert Traffic to Leads, Convert Leads to Sales

Ask us how we can help your website move up the search engine rankings.

The Process We Follow - SEO Best Practices Approach

Step 1 - The Design Phase

What seperates McKula Inc from many website design companies in the area is that we are developers and designers. We have the capability to construct 100% customized content management solutions for our customers in the programming language of their choice.

This attention to detail and excellence can give your company's website a significant edge in the marketplace as well as create a website that is easy for you to maintain.

Modern (umbraco, wordpress)
Mobile Friendly (responsive)
Cohesive Branding, Integrated Marketing

More about Design

Step 2 - Technical Tuning

The site and design are finished - but is it ready for search engines and more importantly, the users of search engines, to find?

The technical tuning step of our process, in conjunction with our design phase, ensures all the technical i's are dotted and t's are crossed so that Google, Yahoo, and Bing find and rank your site for future customers.

We verify that your site's title, description, sitemap, url names, and page content comply with the standards set forth by search engines to ensure complete site indexing.

Step 3 - Content Relevancy

In this step, we start looking at your content and comparing you with your competition. We look to see what keywords you are currently targeting, and whether those keywords are the most efficient in comparison with your target audience.

We will compare the competition of your keywords vs the popularity of your keywords to ensure your site finds the sweet spot for success.

Step 4 - Traffic Analysis

The site and design are finished - but is it ready for search engines and more importantly, the users of search engines, to find?

The technical tuning step of our process, in conjunction with our design phase, ensures all the technical i's are dotted and t's are crossed so that Google, Yahoo, and Bing find and rank your site for future customers.

We verify that your site's title, description, sitemap, url names, and page content comply with the standards set forth by search engines to ensure complete site indexing.

Step 5 - Connecting the Dots

In this step, McKula Inc. will work with you to identify strong leads to close sales. Tools may include a basic online store, a workflow process to help facilitate responsive communications such as a live chat on your website, or finally a marketing tool to help identify repeat visitors to your site.

Real time sales targeting tools provided by McKula Inc. through your website give you real time access to visitors. These tools can all be utilized to tie in with various marketing campaigns such as tv, radio, print, etc.